O
Oatly
@oatlyOatly writes more than any other food brand — and people actually read it. Long, odd, self-aware copy is the brand’s real product design.
Content samples
Visual Identity
What works
Hand-drawn type and packaging-style layouts make every post feel like a note on the carton.
Room to grow
Text-heavy posts can be hard to read on mobile. Larger type for the key line would help.
Voice
What works
Rambling, honest and self-deprecating. The brand writes like an overthinking friend.
Room to grow
Quirky copy is widely imitated now. The voice needs new tricks to stay distinctive.
Strategy
Oatly treats every surface — carton, billboard, caption — as media. The Instagram page is simply the place where all of it gets collected and shared.
More pages to explore
D
duolingo
Follow@duolingo
Owl reacts to a trend
@duolingo
Office chaos skit
@duolingo
Words you’re saying wrong
@duolingo
Streak reminder, but make it a threat
@duolingo
Poll: which language next?
@duolingo
The owl in the wild
@duolingo
Owl reacts to a trend
@duolingo
Office chaos skit
@duolingo
Words you’re saying wrong
L
liquiddeath
Follow@liquiddeath
Murder your thirst
@liquiddeath
Hate mail, read aloud
@liquiddeath
Fake infomercial
@liquiddeath
Merch drop
@liquiddeath
Can on a skull throne
@liquiddeath
Murder your thirst
@liquiddeath
Hate mail, read aloud
@liquiddeath
Fake infomercial
@liquiddeath
Merch drop
G
glossier
Follow@glossier
Real skin, no retouching
@glossier
Shelfie series
@glossier
Ask us anything
@glossier
Get ready with me
@glossier
Pink everything
@glossier
Product flat lay
@glossier
Real skin, no retouching
@glossier
Shelfie series
@glossier
Ask us anything
M
monzo
Follow@monzo
Hot coral card
@monzo
Money tip in one line
@monzo
Spending wrapped
@monzo
Replying to a complaint
@monzo
Hot coral card
@monzo
Money tip in one line
@monzo
Spending wrapped
@monzo
Replying to a complaint
@monzo
Hot coral card